Basmofilia is an awesome project that implies writing articles about traditions and customs of different cultures. The special aspects about these customs were the fairytales and magic creatures that evolved around them. So besides the logo, various watercolor illustrations were made in order to accompany Basmofilia's visual identity.
Designing the logo I needed to take into consideration the idea of writing. This needed to be transposed into the word "Basmofilia" which is composed of "Basm" + "filia". In Romanian "Basm" means Fairy Tale and "filia" comes from "philia" which means love. The need of a fairy feeling made me decide that a watercolor texture with a variation between indigo blue, dark purple and crimson red would go very well.
Designing the logo I needed to take into consideration the idea of writing. This needed to be transposed into the word "Basmofilia" which is composed of "Basm" + "filia". In Romanian "Basm" means Fairy Tale and "filia" comes from "philia" which means love. The need of a fairy feeling made me decide that a watercolor texture with a variation between indigo blue, dark purple and crimson red would go very well.
Watercolor illustrations made to accompany each Basmofilia article
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